Avenida da Liberdade, the avenue of luxury shops in Lisbon, continues to blossom.  The newest international brand to open a flagship store is French lifestyle brand Lacoste.  The shop at #38H carries collections for men, women and children, featuring fashions, footwear, eyewear, leather goods and perfumes.

Fashionistas from the last four generations know Lacoste as the brand created by tennis champion,  René Lacoste in 1933. He was a multiple Grand Slam champion and dubbed “The Crocodile” by the press.  The nickname stuck, and Lacoste had the animal embroidered onto the blazer he wore on court.  Further he commissioned some polo shirts with the crocodile stitched on the chest, and gave them to friends.  A fashion empire was born.

Lacoste Lisbon avenida da liberdade, lacoste flagship portugal,

Lacoste Lisbon avenida da liberdade, lacoste flagship portugal, Lacoste Lisbon avenida da liberdade, lacoste flagship portugal,

Lacoste Lisbon avenida da liberdade, lacoste flagship portugal,

Lacoste Lisbon avenida da liberdade, lacoste flagship portugal,

The 80m2 shop is designed by Portuguese atelier Space Inverters.  Wood in natural colors are used on the floors and for furnishings.  Mirrors inside provide a sense a volume, while a glossy finish on the exterior adds elegance and modernity.

Lacoste Av. Liberdade
Avenida da Liberdade, 38 H
Lisboa

Hours: Monday to Saturday – 10:00 to 20:00 (Open on Sundays in December 2014)

Photos Jorge Figanier Castro

Click here to see our complete list of designer shops on Avenida da Liberdade.

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