Celebrated and awesomely-creative, Portuguese conceptual artist Joana Vasconcelos is the latest artist to design a Swatch watch in the brand’s Art series.  Vasconcelos, known for such unique works as a giant chandelier made from tampons and an enormous pair of high heel shoes using frying pans, has a developed a watch face concept of handmade filigree.  Named LooksEasy, the watch is produced in a limited edition of only 999 units and available 13 November.



Click to read our “Confidential Speaking…” interview with Joana Vasconcelos.

LooksEasy has a golden filigree face, with traditional Swatch hard plastic crystal, and black plastic bracelet.  The filigree element is reminiscent of the “Heart of Viana”, a traditional Portuguese icon typically produced in filigree, and masterfully recreated by Vasconcelos using plastic cutlery.  LookEasy comes in special velvet covered packaging, adding to the collectability of the watch.

Swatch Looks Easy Joana Vasconcelos - 6

Swatch Looks Easy Joana Vasconcelos - 1

The limited edition LooksEasy is available only at official Swatch stores. Price: €265.

See more coverage of Joana Vasconcelos on Portugal Confidential:

■ Joana Vasconcelos Time Machine at the Manchester Art Gallery
Limited Edition Joana Vasconcelos-deigned Green Boots
Joana Vasconcelos at the Ajuda Palace, Lisbon
Colecção António Cachola at Museum of Contemporary Art in Elvas, Alentejo
Café Lisboa by Jose Avvillez (featuring a wall sculpture by Joana Vasconcelos)

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