The Berardo Collection Museum offers a unique glimpse into everyday life in the 20th century through the medium of advertising art. Colorful, quirky and creative lithographs promoting fashion and autos, aviation and food, tourism and music, reveals the evolution of a remarkable artistic movement known as Pop Art. “Happy Consumption: Advertising and Society in the Twentieth Century” runs through 27 October 2013.

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The Berardo Collection has acquired 1500 works from the now defunct UK advertising firm James Haworth & Company. The collection spans 1900-1980, a time in which the company was a leading producer of advertising. Items in the collection include original hand painted plates, which would be used in large-scale reproduction through mechanical processes.

Following is a preview of some works in the exhibition:

Happy Consumption:  Advertising and Society in the Twentieth Century” runs through 27 October 2013 Happy Consumption:  Advertising and Society in the Twentieth Century” runs through 27 October 2013

(Left) Cheney Silks, Ron G Raymond, 1925, gouauche and airbrush. (Right) Dance Frocks, Dagnall & Stocquart, 1920s, gouache.

Happy Consumption:  Advertising and Society in the Twentieth Century” runs through 27 October 2013 Happy Consumption:  Advertising and Society in the Twentieth Century” runs through 27 October 2013

(Left) Underwood Zet steeds De Puntjes Op (ad promoting typewriters), E Van Maanen, 1939, Gouache and airbrush. (Right) Drink More Milk and Make the World Healthy, Ron G Raymond, 1925, gouache.

Happy Consumption:  Advertising and Society in the Twentieth Century” runs through 27 October 2013 Happy Consumption:  Advertising and Society in the Twentieth Century” runs through 27 October 2013

(Left) Glamor Metal Polish, Ruth M. Gill, c.1932, gouache and airbrush. (Right) Interwoven Socks, Ron G Raymond, 1920s, gouache.

For more information, visit the Berardo Collection Museum website.

Museu Colecção Berardo
Praça do Império
1449-003 Lisbon

Phone: +351 213 612 878
Email: museuberardo@museuberardo.pt

Exhibition Hours:
Tuesday to Sunday – 10:00 to 19:00

Entrance is free

(At the Top) Sabonete Palmolive, EdwinByatt, 1939

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