With new co-owner and significant investment, the online lifestyle guide plans for immediate expansion in the increasingly popular Portugal tourism market and sets its sights on developing an international travel platform.


28 September 2017, Olhos d’Água, Algarve – Australia native, sustainability blogger and international investor Cathy Leibman has become co-owner of Gorgeous Reality, Lda., the parent company of digital property PortugalConfidential.com. Leibman joins company founder Greg Boegner to collaborate on growing the Portugal Confidential brand and develop lateral business initiatives focusing on contemporary travel.

“It is such a pleasure to have Cathy on board Portugal Confidential,” says Boegner. “ Her experience in travel and hospitality, along with her enthusiasm for the Portugal Confidential concept, is a great asset for the future of the company. With tourism on the rise in Portugal, it couldn’t be a better time to build the business.”

Leibman, is no stranger to Internet and lifestyle ventures. In 2011, she launched the blog and consultancy company Ethical Muse, concentrating on a new area of travel and fashion known as “sustainable luxury.” The Ethical Muse brand and business operations will be incorporated into Gorgeous Reality, Lda, and will become a cross-promotional partner of Portugal Confidential.

“I am excited to be a part of the PC movement,” states Leibman. “I am impressed with what Greg has already achieved in the competitive online travel and lifestyle environment. I look forward to working with him to grow the company across many different media and business sectors.”

A significant investment, by Leibman, in Gorgeous Reality Lda. accompanies the new partnership. The funds will provide technical updates and build-out of the website, development of additional digital applications and media, and administrative and business development support from new offices located in Olhos d’Água in the Algarve.

Plans for complementary ancillary businesses are currently in development and will be announced at a later date.


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