Massimo Dutti, Contemporary Style in a Neoclassical Maison

Housed in a meticulously refurbished late-romantic mansion, the Massimo Dutti Lisbon store on Avenida da Liberdade exudes exclusivity from every corner. The neoclassical stately home, situated on the corner of Avenida da Liberdade and Rua Barata Salgueiro, showcases architectural elements inspired by the Beaux Arts movement. The building’s distinct features, including a central semi-circular staircase, coffered ceiling, and black French-tiled roof, provide a captivating backdrop for the Massimo Dutti shopping experience.

Designed by the renowned Lázaro Rosa Violán studio, the interiors of this concept store reflect Massimo Dutti’s commitment to creating a unique and immersive shopping environment. The three floors open to the public showcase the various collections, with floor -1 hosting part of the Women Collection and the Massimo Dutti perfumery collection. The ground floor is dedicated entirely to the Women Collection, while the Men Collection finds its exclusive space on the first floor. The Personal Tailoring area on this floor adds a bespoke touch to the shopping journey. The store’s thoughtful layout extends to an area for accessories in the old tower of the mansion and a bookstore at the cashier area, featuring a curated collection of fashion and design books.